Director of Retail and Merchandising
Veronica Fereday was born and raised in Houston, Texas. She received her undergraduate from Texas A&M University in Business and MBA from Rice University. Veronica started her career at HYP Network and was the youngest executive to lead the company in providing business tools and expertise for business owners to reach the Latin market. Her most recent work projects include Peloton interactive (digital) Australia and M.D. Anderson Cancer Hospital- Pediatrics. She joined Blue Crow Sports Group in July 2021 and was Blue Crow Sports Group first employee.